Saturday, September 3, 2022

A Paris shop gets in on the non-alcoholic wine trend. Will the French drink it?

Augustin Laborde, owner of Le Paon Qui Boit, at his shop in Paris on Aug. 26.

French producers are making zero-proof wines now, and a new store in the capital wants to get in on the action. But market analysts say the drink has been slower to catch on in France than in the U.S.

(Image credit: Matthew Avignone for NPR)

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